The Best Damn Web Marketing Checklist, Period!
The Best Damn Web Marketing Checklist, Period! is a comprehensive digital marketing guide that will help any company build or improve their website so that it performs optimally for both search engines and visitors. These web marketing strategies will not only increase your website traffic but improve your entire web presence as well.
This updated version of book includes four brand new checklists and new and updated action points throughout. In all, the guide includes 39 checklists with more than 600 web marketing action points that deliver online success.
The checklist covers web marketing strategies for areas including as design considerations, site architecture, conversion optimization, website optimization (SEO), website advertising (pay per click or PPC), content writing, and social media strategy. These comprehensive lists cover all aspects of digital marketing, starting with buying the right domain all the way to web development, promotion and analytics.
Here’s what Industry Leaders are Saying…
If you ever feel confused about today’s complex marketing landscape, you’re not alone. Even an experienced online publisher like me sometimes feels overwhelmed. The Best Damn Web Marketing Checklist, Period! cuts through the complexity and demystifies online marketing, breaking it down into achievable steps. Stoney is the real deal and communicates in everyday language. You’ll learn exactly what steps you need to take to create a Class A online presence that attracts customers and contributes to your bottom line.
— Anita Campbell, Founder, CEO and Publisher of Small Business Trends
Stoney’s Web Marketing Checklist should be by the side of every web marketer regardless of their level of experience. If this doesn’t save you lots of time and make you tons of money I don’t know what will. If you haven’t bought the book yet, what are you waiting for?
— Jeffrey Eisenberg, Author of New York Times Bestsellers Call to Action and Waiting for Your Cat to Bark
Checklists on steroids! Stoney’s Best Damn Web Marketing Checklist, Period! is going to be attached to you from the first page and follow you around wherever you go until your online business dreams come true. I have always been a checklist and cheat sheet fanatic. There never seem to be enough of them, and they are always spread out in various places. Stoney compiled and organized 36 checklists, with more than 675 action points, along with examples, and he explains the reasoning behind each recommendation. Not only do you get the checklists with descriptive information, but you can download a quickie cheat sheet to apply to a number of websites. Everybody will want this book.
— Kim Krause Berg, Usability and User Experience Analyst, Creative Vision Web Consulting
OMG! Stoney’s checklist just saved me from having to read at least 10 different web marketing books. Not only did he summarize the most important items to focus on, he tells you why. I don’t have to take notes and I can just benchmark against his checklist. This is an invaluable time saver as well as informative on best practices that your website cannot live without if you want to compete online today.
— Shirley Tan, Author of Ecom Hell and Ecommerce Consultant
I’m impressed! I’m a fan of checklists to make sure that nothing is forgotten in creating and setting up sites and marketing campaigns, and this book has you covered. From domain selection to site structure to marketing campaigns, these checklists will make sure you don’t miss any crucial steps in your search for digital success. Thank you, Stoney, for creating these lists; they are indispensable.
— Brad Geddes, Founder of Certified Knowledge and Author of Advanced Google AdWords
There’s a wealth of solid, actionable advice in Stoney’s Best Damn Web Marketing Checklist, Period!, and it’s expressed in clear, concise nuggets that are easy to understand and follow. It’s a fast, easy way for online marketers of every discipline to make sure they’re adhering to the best practices — and learn some insider tips and tricks along the way. Stoney’s created a master reference work that belongs on every web marketer’s shelf!
— David Szetela, Owner and CEO of FMB Media
SEO, PPC, CSS, URLs and CTAs — the acronyms alone that are thrown around in web marketing can be confusing. How do you put it all together and make it work for your site? Enter Stoney’s checklist, your new best friend. This is your handy reference guide to building your web presence the right way, all in one convenient guide.
— Barry Schwartz, News Editor at Search Engine Land and CEO of RustyBrick
Ask anyone here at Vertical Measures, I’ve been pushing for checklists to help run our business from the first day we started. But it’s not always easy; you’re too busy to stop and create them, things change, etc. But now Stoney is laying them right in our laps. There is a checklist for everything web marketing in this book. And not just checklists, but nice explanations for each one. I know our company will use this, and I bet yours can too!
— Arnie Kuenn, CEO of Vertical Measures and Author of Accelerate!
Available at Amazon, in print and digital formats.
Get this incredible resource for your web marketing team today!